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First CCPA Enforcement Action

Last week, California Attorney General Rob Bonta announced the first enforcement action under the CCPA, a $1.2 million settlement with multinational retailer Sephora over violations of the law's "Do Not Sell" provisions.

According to the attorney general's office, Sephora's violation specifically concerned the failures to inform individuals about the sale of their data and process sale opt outs through the Global Privacy Control. The retailer did not utilize the 30-day cure period allowed under the CCPA.

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